I revisited my previous web campaign for Olipop Soda, but I chose to focus on the labels this time. The logo typography and starburst are the main design elements representing the word “pop” in the title. The words revolving around the top and bottom of the label give the customer more insight into Olipop’s foundational brand mission. I kept the colors bright and relevant to each flavor and used similar tones to keep the cans consistent.  I also made a series of Instagram infographics for the #gowithyourgut campaign, which focuses on Olipop’s passion for gut health.
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