I took inspiration for my wine label redesign from Mid-Century, late ‘60s and early ‘70s graphic and package design. The three wines range from light in body and flavor to heavier red, and the label designs correspond with that (Morning, Afternoon, and finally Night). I chose some classic design elements from the era like the starburst representing the sun on Mid Morning, and some vintage futuristic space designs on Mid Night. The color palette also reflects the bright, oversaturated tones of the time.​​​​​​​
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