PATAGONIA "WHAT'S YOUR REPURPOSE" EARTH DAY CAMPAIGN
My goal for this Earth Day seasonal branding was to capture the nostalgic late ‘80s advertising and photography style of Patagonia. I want to bring awareness to the environmental impact clothing overconsumption has through visually appealing print ads. My color palette was inspired by a vintage Patagonia logo. I used old photos of my parents and current photos of friends wearing ‘80s Patagonia fleeces to highlight the durability of their garments.
